Design Production: Camden Town Brewery

About

Camden Town Brewery which was established in 2010 under a few railway arches in North London, focused on getting people drinking better beer and creating better beer experiences. Their original brewery is in Camden where they have been brewing since 2010 and their second site in Enfield, the largest brewery built in London in 30 years, started in 2017.

Their core range beers consist of Hells, Pale Ale, Week nite, Show Off, Ink and Wit. Famous for their eye catching designs on their bear cans/bottles and packaging; their use of flat colours and a simple illustrative style are concurrent throughout the range.

Their mission statement is; 'Who we are and how we do things here is driven by our values; we’re serious about making great beer, but don’t take ourselves too seriously. We always look to challenge the status quo, always consider our consumer, our people and the planet in every decision we make.'

Points to Consider:

All of the collaborations and featured artwork Camden Town Brewery have used before has had a lighthearted and fun narrative, and communicates the same qualities through the choice of bold, bright block colours and simple illustrative designs that communicate a clear message.
They aim to be environmentally friendly and have the 'planet in every decision we make' this approach could be presented in the designs through the 'fresh' aesthetic they are looking for, potentially a design that could be riso printed.

The live brief challenge:

We’d love to see your original visuals that tie into the theme of ‘Fresh’, fitting to our brand, and that our customers will want to proudly display on their walls. Think fresh ideas, and fresh perspectives. Show us something we haven’t seen before! These simply need to be submitted as stand-alone images - suitable to be shown A3 portrait.

Considerations

Please stick to portrait format, rather than landscape.
We want the prints to communicate a sense of freshness and feel true to the spirit of our brand. Playful is always is good.
Our chatty, interesting and fun tone of voice; as shown across our product, packaging, to website, social channels and activations.
Avoid showing people being too youthful (under 25) or appealing to children.