Monday 27 January 2020

Camden Brewery Experiments

Experimenting with colour and form. This poster experiment was made using posca pens, as to replicate a hand drawn/graffiti aesthetic; the poster consists of the breweries logo and name; adopting the colours used in the breweries logo and breweries. 


Again, this poster experiment adopts a hand-drawn graffiti form, which lends itself to the flat colourful aesthetic Camden Town Brewery are looking for. Here we have gone for a black, white and green colour-way, as to promote a more 'cosmic/space' visual. The poster consists of black circles and in the foreground - as to present asteroids and stars, with the word 'fresh' interwoven between them, so that the reader can still just see it, drawing them into the poster. 


Following the colour-way of Camden Breweries 'Pale Ale', this poster presents a more 'mathematical' aesthetic with the coded like font falling vertical down the poster. 




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