Projection Test

Experimenting with the presentation of the projection, and how this can further push the 'narrative' of the project. Here I have projected segmented imagery of Will Finns photos from Nowa Huta onto a physical book; the imagery in the projection is segmented and moves around the page in a motion that doesn't follow the typical 'reverse N' form, that our eye-line usually follows and instead moves around the page in a jumbled mix of lines, creating a composition that you wouldn't associate to a spread of imagery on a book. 

This concept could be adapted in a gallery setting, to being a lot larger and cover a larger book cover. There could also be pre-written text or drawings on the pages to give context to the imagery. 

   

With a focus on socialism in the Nowa Huta projections, the visual elements could follow in the aesthetic of constructivism. This stems from the idea that Nowa Huta was built upon being an industrial hub of the socialist regime in Poland, in the USSR era; this relates to replacing art's traditional concern with composition with a focus on construction. Objects were created not in order to express beauty, or the artist's outlook, or to represent the world, but to carry out a fundamental analysis of the materials and forms of art. I think the idea of 'not presenting the artist's outlook' could best be presented through the use of an interactive projection who's visuals are dictated by the audience.

• what is the 'purpose' of this projection though (in relation to the carrying out a fundamental analysis of the materials and forms of art)? - could it be that the analysis of the projections created from the audience interaction carries a purpose of 'how people experiment with space when it can give them something back'/instead of just being a blank space? 
• Could the typeface be made from the form and composition or the animations/projections, as to further communicate its 'fundamental purpose'? 

Graham Pope

Liubov Popova

Projection Layout (research)

With the aim of projecting 2 maybe 3 projections at the same time (from wills previous projects), I want the audience to be presented with a different story/mood for each projection, that captures what will Finn photographed, but presents it in a different form that is unfamiliar and slightly vague so that it doesn't completely align with his description of the project; skewing the narrative for the audience. While these projections will be presented individually at first, it would be interesting to see how they could merge into one unified projection. This could be through literally timing the projections so that they align on the same imagery at a certain point, or through simply using the same visual language in each projection and the same visual type used throughout)   

Using a program like ISADORA, I could make a projection that reacts to movement and sound within the projection area. This would further push the idea of the audience influencing the 'narrative' of the work. 

The 'skewing' of the narrative could be presented through the choice of surface that the projection is on (i.e. through pillars or onto a surface that exaggerates the forms in that individual projection); or through how the imagery is distorted to create a new atmosphere. A similar example to this would be the Elizabeth Price: Felt Tip piece at Whitworth Gallery, that tackled a number of topics i.e. social class, gender, and technology, but with vague imagery that doesn't confirm/present the themes directly, leaving the audience to fill in the gaps. 

Whitworth Hall 

Projection could be view through pillars - Adding a physical aspect to the exhibition - how does the viewing impairing of a projection impact the users' experience.

Elizabeth Price: FELT TIP

Price described the FELT TIP as being 'concerned, social class, gender, and technology'. I think the vague obscure visuals (unsure whether the narrator is male/female - heels +hairy legs) are really interesting and make you look past what visuals are interesting, and instead into the story and motivation behind the visuals.

The synth and electro music made the piece a lot more dramatic and made the experience more immersive (surround sound) 

Crit Notes

• whats linking the 3 projections - visual type - the way they're animated 
• isolating the projections then combine
• topographic - locations of wills projects
• voiceover - over projections - just key info - adobe audition 
• Isadora program - reactive projection - they write the story 
• Wayfinder on the floor of projection - that dictates the story 
• Handwritten notes from him, scanned in, created into a booklet - coin exhibition setting people to write the book 
• Print out the imagery and turn into a book that everyone could pick up at the exhibition and make their own book. 

Camden Town Brewery A3 Poster

Through discussion and my earlier poster experiments, testing which colour-way we wanted to go, we decided upon a space theme, which had influences of 'happy' colourful characters in them which, with the 'FRESH' logo imprinted into.

Miles sketched up and idea which fell perfectly into this specification; incorporating laughing and drinking fruit characters which fell into the shape of a beer bottle.

I then added colour to his drawing, using a range of flat colours as to make the poster as vibrant and 'fresh' as possible. I think the mix of vibrant fruit on the backdrop of space lends itself perfectly to the 'fresh' theme. 

Camden Brewery Experiments

Experimenting with colour and form. This poster experiment was made using posca pens, as to replicate a hand drawn/graffiti aesthetic; the poster consists of the breweries logo and name; adopting the colours used in the breweries logo and breweries. 

Again, this poster experiment adopts a hand-drawn graffiti form, which lends itself to the flat colourful aesthetic Camden Town Brewery are looking for. Here we have gone for a black, white and green colour-way, as to promote a more 'cosmic/space' visual. The poster consists of black circles and in the foreground - as to present asteroids and stars, with the word 'fresh' interwoven between them, so that the reader can still just see it, drawing them into the poster. 

Following the colour-way of Camden Breweries 'Pale Ale', this poster presents a more 'mathematical' aesthetic with the coded like font falling vertical down the poster. 

Camden Town Brewery Collaborative Form

BA (Hons.) GRAPHIC DESIGN		LEVEL	05
Module Code	OUGD503
Module Title	RESPONSIVE

Name Miles Bedford

Name Tom Homans

BRIEF TITLE:  FRESH

Why have you chosen to work with your creative partner? What are your aims?
To experiment with new ‘flatter’ styles of illustration	I haven’t worked on collaborative illustrative brief before, so wanted to test my skillset on this project i.e. coming up with a drawn concept/or refining an illustration digitally
What are your specific areas of creative interest in this brief?
Illustration	Illustration/graphic design
What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
I am an able illustrator and have worked on a couple live briefs before so I’m capable of producing work of a decent standard ina  short time frame.	I was able to communicate the theme ina way that was approachable and interesting to Miles. Also the colouring and format that the illustration would be presented.

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them?
Have an interest in cosmic/space dramas, which were relevant to this brief.	I’m good at keeping a steady dialogue about the project, making sure that the work is relevant and interesting. (facetime)
What will your specific roles be in the collaboration in relation to your brief?
I’ll sketch the final concept.	I will develop initial themes and concepts for Miles to build a final sketch around.
What will your individual responsibilities be in relation to your brief?
ill draw the concept	Building research, influences, initial plans/concepts and adding colour to the final illustration.
What will your joint responsibilities be?
Miles will draw a sketch and Tom  will polish it and make it more professional and digital
Please sign below to acknowledge your agreement to this collaboration.
MB	2.

Camden Town Themes

As a pair we have discussed that we want to present the 'fresh' theme for Camden town Brewery through a cosmic/theme aesthetic. There will also be influences of other fresh themes, such as fresh fruit and 'happy' characters, to promote the joys of drinking from Camden Town Brewery. 

An interesting point of reference could be Alice Coltranes' Cosmic Jazz, and the associated artwork. 

Although to fit the flat colourful aesthetic of Cmaden Towns previous artworks it may be worth going for bold flat colours; but making sure the artwork emulates the smooth flow of Coltrane music. 

Camden Town Brewery

About

Camden Town Brewery which was established in 2010 under a few railway arches in North London, focused on getting people drinking better beer and creating better beer experiences. Their original brewery is in Camden where they have been brewing since 2010 and their second site in Enfield, the largest brewery built in London in 30 years, started in 2017.

Their core range beers consist of Hells, Pale Ale, Week nite, Show Off, Ink and Wit. Famous for their eye catching designs on their bear cans/bottles and packaging; their use of flat colours and a simple illustrative style are concurrent throughout the range.

Their mission statement is; 'Who we are and how we do things here is driven by our values; we’re serious about making great beer, but don’t take ourselves too seriously. We always look to challenge the status quo, always consider our consumer, our people and the planet in every decision we make.'

Points to Consider: 

• All of the collaborations and featured artwork Camden Town Brewery have used before has had a lighthearted and fun narrative, and communicates the same qualities through the choice of bold, bright block colours and simple illustrative designs that communicate a clear message. 
• They aim to be environmentally friendly and have the 'planet in every decision we make' this approach could be presented in the designs through the 'fresh' aesthetic they are looking for, potentially a design that could be riso printed. 

The live brief challenge: 

We’d love to see your original visuals that tie into the theme of ‘Fresh’, fitting to our brand, and that our customers will want to proudly display on their walls. Think fresh ideas, and fresh perspectives. Show us something we haven’t seen before! These simply need to be submitted as stand-alone images - suitable to be shown A3 portrait.

Considerations 

• Please stick to portrait format, rather than landscape. 
• We want the prints to communicate a sense of freshness and feel true to the spirit of our brand. Playful is always is good. 
• Our chatty, interesting and fun tone of voice; as shown across our product, packaging, to website, social channels and activations. 
• Avoid showing people being too youthful (under 25) or appealing to children. 

Past Collaborations 

Ryan Chapman 

Summer beer glass artwork

Beer can artwork for Camden Town Brewery's new Inner City Green summer lager

Cachette Jack and Jean Julian 

Research

Pavel Ripley 

The layering of different textures and colour ways creates an interesting here. I feel that the layering of digitally edited imagery and analogue process' i.e. sketches, would further communicate the theme of a changing narrative, through a more literal contrast of aesthetics which convolute the process of 'reading' the narrative of the animation. 

Nicholas Law 

With a strong focus on a 'faded' yet still vibrant use of colour in his work, these pieces from Nicholas Law present abstract forms that give us a vague idea of a story/theme. I want to try present a similar vague aesthetic so that the audience has to fill in the blanks in the narrative. 

While the idea of presenting a 'vague' aesthetic is an interesting concept, I still want to keep it relevant enough so that the audience have an aspect that they can instantly recognise; I think the clearest way I could communicate a common narrative is through the style/filter that the visual imagery is presented through. 

I'm usually drawn to neo-wave colour ways, which would look interesting with the imagery i' working with, but through experimenting with different aesthetics, I feel that a strong threshold (black and white) communicates a more unified aesthetic. 

IRSKIY

I like the rough pastel sketched look over the imagery here. This could be another feature I could add to my collage animations to bring another 'narrative' that the audience can follow. 

Digital Collages

Moving on from earlier physical (analog process) collage experiments; we decided through multiple talks about what media we wanted to present this theme of the 'narrative' through, and we came to the conclusion that we want to reinterpret the way in which our audience perceives will photos. 

In this instance, I have cut up and skewed some of Will's photos from Nowa Huta (socialist dream city), to change the way the audience follows the page in a normal reverse N shape. With these moving images/collages they will have to change the natural way they read; in turn, changing their process as the narrative of the imagery adapts and changes. 

This will most likely be presented as projections onto a moving plinth, as to further communicate the 'changing of narrative' through the physical imagery adapting and bending to the face/angle of the plinth that is being projected onto. 

Plain Background 

• Imagery contrast with background, presenting it more clearly 
• Simple and easier to gauge what the imagery is.

Threshold Edit 

• Revealing a more 'bare-bones' visual, making the reader question the context of the content 
• Framework of moving imagery provides form and a sense of spacing and size to the collage

Layered Imagery

• Composition is slightly cluttered but presents the idea of a changing and or hard to follow narrative in a more obvious way. 

Publication

Publication 

Photo's taken by Will Finn from around Nowa Huta, documenting architecture and snippets of everyday life there, segmented and cut up over a two page A4 spread as to allude to the splintering of communist rule in Nowa Huta. 

Titled 'NARRATIVE', the publication aims to present a story (through photography) that feels broken up and hard to follow. The pictures present snippets of Will Finn's photo's from Nowa Huta but never present the full picture/story; reminiscent of how the vision of the Nowa Huta is one of the architectural and industrial focal points of the socialist/communist regime in Poland in the 1950s, never reached its full desired outcome due to the collapse of the USSR. The space/cutting of the images, creating more white space, was also partly inspired by the abundance of parks and large green areas that can be found in Nowa Huta, providing 

With Filler Text

The type will sit on the borders of white space - imagery; as to present the sense of 'freedom and flowing of movement' that the parks and open spaces provide in amongst the bustling city. 

Front + Back cover ideas

Following the same segmented form of the imagery in the 'Narrative' publication, the type is fragmented an incomplete as to further communicate the idea of the possibility of this 'model proletariat city' which didn't come to fruition. 

The typesetting of the title in these examples would fill both the back and front cover right to the edge (extending beyond the trim edge) to communicate the strong focus of the title within the publication.