Tuesday 29 October 2019

OUGD504 Brief 2

Design For Screen 

This module will enable you to begin to establish a developed understanding of the processes, technologies and media used in contemporary Graphic Design.

Responding to your findings and direction from studio brief 1, create an immersive and engaging screen based user experience for a media of your choice. 

Studio brief 1 is your starting point; how does this experience translate or exist on screen.

Before undertaking this brief you should identify the following; 
  • The target audience – same or different from SB1?
  • The overarching aim of the project (what are you trying to achieve) 
  • The form of the screen
The role of the communications: Create a digital experience that engages the audience, how can you maximise the potential of digital devices?

To consider:
  • How screen-based media or technology relates to the theme.
  • How do people use technology in relation to your theme?
  • (How) do people discuss your place using technology?
  • Do they post images of it?
  • Complain about it?
  • What platforms do they use?
Potential outcomes:
  • Website 
  • Interactive installation 
  • AR 
  • VR 
  • Digital book 
  • Projection mapping 
  • Projections at an event 
  • Interactive identities 
  • Kinetic typography 
  • Immersive screen-based experience 
  • Film 
  • App – think innovative.
Pay attention to the spatiality of your theme. You have worked with a linear and time-based format in the book but by using a screen the viewer has more control, they can “wander about” and decide what content to look at. 

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