Income type placed on a gradient as to represent a shifting stock line. Gentrification brings new infrastructure to areas which usually impacts the economical growth or fall of the area. The type also relates to the new community formed in a gentrified area, people on a higher or lower income will move into the area.
The type was placed on the wrong side (should have started from the left) so the letters read from the right, which makes it a less legible. The pressure from the press slightly embossed the card and layered the colour on top. Could replicate this for a title page in the book.
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