Kelham reaction quotes + Type experiment

Do I want to exaggerate the pushing out of one side of the community through the quotes  (present on one side of the book) / and the inclusion of the new community and what the regeneration it has brought to Kelham Island - Duality of the island 

“Our lease runs out next February. We’ll then have to renegotiate with the land lord. If they decide they could make more money by renting this place to a cafe or business then there’s not much we can do about that.” - Calender Aesthetic 

"there’s not much we can do" - type displayed in small space - block shape of same colour taking up most of space on page

“I think the area’s doing quite well. It’s flourishing. If you look back over the last three to six years it was a case of declining industry firms. Kelham Island was looking a bit sorry for itself. The market has stepped in there and now it’s a successful area.” - Type placement moves from bottom to top of page - 'sorry for itself' - 

"We've got big chains moving in and there’s little we can do about that. I think if we try and make the effort to spend money in local, independent shops then that’s a way to resist it. But that’s the reality. Gentrification is happening and we try and do what we can." - BIG chains to small independent shops 

"All the developers are interested in is the bottom line." - Type placement bottom line - 'develop up'

"The regeneration of Kelham Island has presented some people with enormous opportunities" - type covers whole page

"Kelham Island is back in business." - Type behind type - lighter type (memory - 'back')

"The life they know and their place here is in question." - object/shape driving type out of 'area'

"To some the regeneration threatens the stake they already have in the area." - Type confined to 'small area


Type Experiments of Reactionary Kelham Island quotes 

'The life they know and their place here is in question' - The type here is layered with a strips of black block colour, as to make it harder to read the message, making the reader 'question' the message.

The first test uses an italic narrow arial font, with the black lines layered over the top. The text was well to hard to read as the narrow type was the same width as the strips, in turn merging the text and the strips into one whole image.

With the net experiment, the aim was to present the idea of the people who are in 'question' more subtly. The faded type makes the reader have 2nd guess what the message/quote is.

This type experiment merged the aesthetic of the first 2 experiments, with keeping the shards of the first, and the hollow aesthetic of the 2nd experiment. From peer feedback i gathered that the reader still questions what the message of the text is, but once they do see the contrast of the negative space of the type silhouette to the shards, new themes of entrapment and isolation are presented.

'The market has stepped in and now it's a successful area'  

The placement of the type is to present a 'bar chart' form - linking it to the rise in business these new markets have brought Kelham island, which as in despair before. 

From peer feedback i gathered that the type could be bigger, making more of a statement. 

The page on the right could present was a test at a title page. This could be presented in a way that has more impact. What's the orientation of the type - could be surround by a square, as to further present the 'graph' like aesthetic. 

'Gentrification is happening and we try and do what we can' - Looking at how the incoming of large companies intimidating smaller businesses on kelham island. (left). The placement and proportion sizes of the type in first experiment didn't present the idea of companies feeling smothered by new bigger companies, but did look as though the sentence was split into two opposing agendas 'gentrification is happening' and 'we try and do what we can' 

'I think the areas doing quite well. It's flourishing. If you look back over the last three to six years it was a case of declining industry firms' (right) - The aim of the form and placement of the type was to present the 'flourishing' of the area like a high arcing structure.

The type in this  development presents the smothering of one type over another more clearly. 

'There's not much we can do with the space' - Type confined to a small space on the page as to convey the areas of Kelham island being taken up by new businesses. 

'To some the regeneration threatens the stake they already have in the area' - type surrounded by two circles encroaching onto the type, presenting the narrowing of the area they have  'stake' in.

Type on page (left) is smaller in this development, presenting the lack of space more clearly.

'Kelham Island is back in business' - Back repeated at a lower opacity on each copy paying homage to the heritage and/or memory of the island 'back' in the past. 

'Kelham island has presented some people with enormous opportunities' - Type aim was to cover the page fully, presenting the 'enormous' form. - The stretching of the arial black type breaks the continuity of the type throughout. The page could still be covered with type by increasing the kerning.