Kelham reaction quotes + Type experiment

Do I want to exaggerate the pushing out of one side of the community through the quotes  (present on one side of the book) / and the inclusion of the new community and what the regeneration it has brought to Kelham Island - Duality of the island 

“Our lease runs out next February. We’ll then have to renegotiate with the land lord. If they decide they could make more money by renting this place to a cafe or business then there’s not much we can do about that.” - Calender Aesthetic 

"there’s not much we can do" - type displayed in small space - block shape of same colour taking up most of space on page

“I think the area’s doing quite well. It’s flourishing. If you look back over the last three to six years it was a case of declining industry firms. Kelham Island was looking a bit sorry for itself. The market has stepped in there and now it’s a successful area.” - Type placement moves from bottom to top of page - 'sorry for itself' - 

"We've got big chains moving in and there’s little we can do about that. I think if we try and make the effort to spend money in local, independent shops then that’s a way to resist it. But that’s the reality. Gentrification is happening and we try and do what we can." - BIG chains to small independent shops 

"All the developers are interested in is the bottom line." - Type placement bottom line - 'develop up'

"The regeneration of Kelham Island has presented some people with enormous opportunities" - type covers whole page

"Kelham Island is back in business." - Type behind type - lighter type (memory - 'back')

"The life they know and their place here is in question." - object/shape driving type out of 'area'

"To some the regeneration threatens the stake they already have in the area." - Type confined to 'small area


Type Experiments of Reactionary Kelham Island quotes 

'The life they know and their place here is in question' - The type here is layered with a strips of black block colour, as to make it harder to read the message, making the reader 'question' the message.

The first test uses an italic narrow arial font, with the black lines layered over the top. The text was well to hard to read as the narrow type was the same width as the strips, in turn merging the text and the strips into one whole image.

With the net experiment, the aim was to present the idea of the people who are in 'question' more subtly. The faded type makes the reader have 2nd guess what the message/quote is.

This type experiment merged the aesthetic of the first 2 experiments, with keeping the shards of the first, and the hollow aesthetic of the 2nd experiment. From peer feedback i gathered that the reader still questions what the message of the text is, but once they do see the contrast of the negative space of the type silhouette to the shards, new themes of entrapment and isolation are presented.

'The market has stepped in and now it's a successful area'  

The placement of the type is to present a 'bar chart' form - linking it to the rise in business these new markets have brought Kelham island, which as in despair before. 

From peer feedback i gathered that the type could be bigger, making more of a statement. 

The page on the right could present was a test at a title page. This could be presented in a way that has more impact. What's the orientation of the type - could be surround by a square, as to further present the 'graph' like aesthetic. 

'Gentrification is happening and we try and do what we can' - Looking at how the incoming of large companies intimidating smaller businesses on kelham island. (left). The placement and proportion sizes of the type in first experiment didn't present the idea of companies feeling smothered by new bigger companies, but did look as though the sentence was split into two opposing agendas 'gentrification is happening' and 'we try and do what we can' 

'I think the areas doing quite well. It's flourishing. If you look back over the last three to six years it was a case of declining industry firms' (right) - The aim of the form and placement of the type was to present the 'flourishing' of the area like a high arcing structure.

The type in this  development presents the smothering of one type over another more clearly. 

'There's not much we can do with the space' - Type confined to a small space on the page as to convey the areas of Kelham island being taken up by new businesses. 

'To some the regeneration threatens the stake they already have in the area' - type surrounded by two circles encroaching onto the type, presenting the narrowing of the area they have  'stake' in.

Type on page (left) is smaller in this development, presenting the lack of space more clearly.

'Kelham Island is back in business' - Back repeated at a lower opacity on each copy paying homage to the heritage and/or memory of the island 'back' in the past. 

'Kelham island has presented some people with enormous opportunities' - Type aim was to cover the page fully, presenting the 'enormous' form. - The stretching of the arial black type breaks the continuity of the type throughout. The page could still be covered with type by increasing the kerning.

Industrial Book cover test

Content would be glue into book cover on wood side, in a concertina fold, so that viewer is presented with 2 pages of imagery or type at one time. - Will be helpful in presenting the duality of gentrification/regeneration and how people can see it in a positive or negative light. 

Metal cover as to represent the strong heritage of steel works on kelham island and other industrial areas in the country which have gone through gentrification/regeneration

Filing some of the edges of the book, but not all as the book needs to feel raw and true to the aesthteic of machinery/industrial settings.

Paper stock - aiming to replicate the steel materials found on Kelham Island; and the red brick buildings found around the island. Paper is quite grainy though, taking away from the clinical or perfect glossy aesthteic of steel. 

OUGD504 Brief 2

Design For Screen 

This module will enable you to begin to establish a developed understanding of the processes, technologies and media used in contemporary Graphic Design.

Responding to your findings and direction from studio brief 1, create an immersive and engaging screen based user experience for a media of your choice. 

Studio brief 1 is your starting point; how does this experience translate or exist on screen.

Before undertaking this brief you should identify the following; 

• The target audience – same or different from SB1?
• The overarching aim of the project (what are you trying to achieve) 
• The form of the screen

The role of the communications: Create a digital experience that engages the audience, how can you maximise the potential of digital devices?

To consider:

• How screen-based media or technology relates to the theme.
• How do people use technology in relation to your theme?
• (How) do people discuss your place using technology?
• Do they post images of it?
• Complain about it?
• What platforms do they use?

Potential outcomes:

• Website 
• Interactive installation 
• AR 
• VR 
• Digital book 
• Projection mapping 
• Projections at an event 
• Interactive identities 
• Kinetic typography 
• Immersive screen-based experience 
• Film 
• App – think innovative.

Pay attention to the spatiality of your theme. You have worked with a linear and time-based format in the book but by using a screen the viewer has more control, they can “wander about” and decide what content to look at. 

Crit

weight of book - good
weight of cover contrasting with the weight of the paper
Scratching away at the scratch card to reveal title of book - change has come - can this be presented through rust of metal
bolt bind, can spin
tracing paper layering - could use other paper stock, because of the thin quality of the paper
embossed paper and tracing paper - change of textures of the book - not all need to be embossed
how is the industry changing
spray paint title of book on - represent the graffiti
zoom in on finish of materials around
what is the title

Material scans - Anti Books

Bind - I have used a perfect bind on this mock up as I wanted this book to have a quick turnaround, as I wanted to present and produce the raw qualities of the imagery with a process that has the same characteristics.  The imagery are extreme close up stills of materials that have been manufactured on Kelham Island (clothe, steel) and building surfaces from around the Island, mostly from the old steel works. While the page bind originates from the same baseline, all the pages are at a different scale. This was an effort to present the raw and 'undesirable' aesthetic of the grainy imagery - the reader flicks through the book, having to go back on themselves on some pages adding an unnecessary task to reading the book. There was no need for type in this book as the aim was to keep to the theme of being raw and 'undesirable' with a book that isn't instantly engaging or understandable, and I feel text would have taken away from the obscure aesthetic by adding too much context.  The paper stock is 120 gsm cartridge paper (pink and white) - again not to add any sort of obvious context to the book, I have used basic 120 gsm cartridge paper simply out of accessibility to have a quick turnaround; while a more responsive un-coated stock would have brought out the grainy textures more vividly, the aim of this book was to go against the recommended processes. 

This fold out concertina booklet follows the same principles as the book above. It uses the same obscure imagery of materials from around Kelham Island, but presents it in a concertina fold/bind that allows for the message, 'GENTRIFICATION IS HAPPENING' to be read clearly over the front and back spread; drawing more context to the project brief. 

Production and Content (final themes)

Themes of Gentrification drawn from Kelham Island;

Production:

Regeneration (memory)

The red brick aesthetic of the formally industrial buildings on the island. The outer aesthetic has stayed the same as it always has been, but the council and local community have found a way to give the space new value and purpose while respecting the heritage. enabling others to see the value of the place and its unique location.

Contrast in opinion 

The changes to some are an opportunity. To others, a threat. Regeneration is now a familiar sight in cities up and down the country as they aim to tackle post-industrial decline to reinventing themselves.

Simply just the gentrification of industrial areas is a theme that could explored effectively through the use of mechanical or technical methods. 

• How can the clash of classic industrial methods (steelworks) be compared to new 'gentrified' areas with a new purpose? 
• Could this clash be presented through the material/paper stock used and the binding methods, compared with the contrast of the content inside? 

Forgotten 'Industrial' materials:

The idea of forgotten areas and how they can be given a new lease of life through gentrification could be presented through the lens of industrial areas that have under gone gentrification. 'Forgotten' materials from these areas, used as stock for the book, could be used in conjunction with contrasting content.

• wood - old unused wood (forgotten) - to be gentrified through the reuse in this book.
• nuts n bolts 
• cloth 
• Plastic (take away from the forgotten aspect of the book material) 
• Steel wire to bind book - The materials could be bound with metal wire, as to further convey the original theme of a forgotten space (industrial) 
• metal sheets
• Left over material from the wood/metal workshop

Content

Regeneration (memory/heritage)

In conjunction with the old aspect of an 'area', the content could include:

• Snippets of this area, may that be through collage of imagery, where you can only recognise parts of the image, or there are tips or jackets of pages over the imagery, so that you have work you way back to the imagery (like you would if you were trying to remember a place for what is was before. 
• The book is layered with collage so that each page doesn't depict a full image but through looking at them all, you can see a theme/area from the selected imagery. 

Contrast in opinion 

• Could this book present the question of contrast simply through imagery (taking away from imagery/overlaying/imagery of gentrified areas printed onto 'industrial' themed stock); and/or through slogans/statements overlaid imagery onto this 'industrial' stock. 
• Could the form and placement of the content contrast the; technical,clear-cut,linear production/stock; with a broken, varying, disordered or muddled content. 

Examples 

Photography books layout

Look at the layout of photography books and how the dividing of images could be presented through different paper stock instead, presenting old and new buildings (before/after gentrification)

Layered - Contrast

Overlapping 

With the aim to portray the changing narrative and physical structure of a building/community that is being gentrified, this book will contain rough awkward paper (to represent the undesirable nature of the original building), and two duplex pieces of sand paper in the centre; the aim being that the sand paper will wear away at the paper, slowly revealing the original paper stock (building). The book will be bound with a bolt bind, which will make the rotating movement needed for the sand paper to scratch away at the other layers of the book.

The sand paper embossed finish on the different paper stocks came out clearly and presented the rough 'undesirable' brick building aesthetic I was looking for. The bolt bind allows for the embossed paper to be spun around the sand paper in the centre, slowly tear at the pages (deteriorating the other pages)

Literal (old to New)

The paper stock will vary depended on where it's placed from the outer to inner side, i.e. the outer page would replicate the window you view the house through, the inner would replicate the inner side of the house. The book could present the new and old building through the paper stock and the clinical placing of content in the 'new' book and more rugged in the 'old' book.

The embossing of the paper with sand paper, gave the book a physically more brick building type aesthetic. Their isn't a contrast of old an new in this mock up, but the contrast could be clearly made with a smoother paper stock for the cover of the book. 

The paper also came out crinkled after drying, will need to flatten pages as the crinkled texture takes away from sand paper emboss finish. 

Narrative of Book

Difference between old and new through gentrification 

How do I want to present a narrative of the book through these feature;

Cover 

• Layer cover unveiling older materials (new fresh material to old = refurbished to old)

Bind 

• Bolt Bind - industrial

Paper