How can the use of color create a sense of branding for the website
Where does the type fall? For a minimalist look, the type could fall over the imagery/articles. Would have to make sure it's not overcrowded tho.
Could 'Look at That' be placed vertically down the page - as a consistent reference as you scroll.
Use of icons (arrows) and colour, what style are they?
Motion Type - makes the website feel more immersive and unique
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