Continuing solely with the theme of distribution. From peer reviews and experimenting with potential ideas, I found that my subject of influence falling into the three categories of Location Design principles and distribution was too broad to cover through one product/outcome.
I may come back to it in further developments in the future, but for now, I'm solely focussing on one element of the original question, that is,
'What qualities do different formats bring to the quality of distribution'
For the time being, I want to present/distribute the works of artists through commonplace media such as websites, Instagram, and zine, answering which has the most engagement. With the current lockdown situation, the production will be solely digital (including zine) as this is not only my only means of production as I don't have a printer, but to follow online use/viewing trends which have exponentially grown since people have been limited to stay at home.
Alongside imagery of the artists' works, there will be a short descriptive interview with the artists, with them opening up about their process of working in that particular project, and then maybe a more over-arching answer about their working process as a whole, their inspirations.
While the questions won't differ too much from the kinds of interviews you find on good sites, the branding of the outlet will be key. It will have to be stripped down to the essentials so that the design isn't cluttered/too loud so that doesn't take away from the artwork being presented, but it will have to be eye-catching and interesting enough that it makes an instant impact when a user comes across the site. - branding will be key to the success of the product.
Example Sites:
GrandMatter
Home Page
Large rows of content (imagery/text) covers a lot of space on page - good for drawing the reader into page. large blocks/rows of imagery simplify the composition of the site so that the info is easily legible and aesthetically engaging (due to emphasis on space allowed for imagery.
Artist Profiles
Artists' profile pages follow the same layout/composition, with large images of their work dominating the spacing/distribution of the content at the top row/tab.
While the top half of the page layout includes a description of the artists + work, alongside smaller images of the artist interview.
As we scroll down the page, we see more negative space and spacing of smaller imagery across the width of the page. This opens up the space to place key quotes from the interviewee.
Kris Andrew Small
Images of artists working process - could be a key component of the structure of the questions and website (my website) - could there be a focus on the learning of techniques - the distribution of learning techniques
Joes Cruz
\Avant Arte
https://avantarte.com/
Abstract Mag
Navigation icons along top pared with the navigation scroll bar along the side make the page look cluttered. I found when I first opened the page, I was drawn to the feint the title first, then the navigation then the scroll then the actual imagery last.
I want the people who use my site to be drawn into the imagery first (the focal point of page), then the info about the work, then after that the option to navigate around the site.
'Read More' type animated over the image once scrolled over, could use similar sort of animation for either type of imagery, don't want it to over clutter the page though.
Anyways
Home Page
Was looking to incorporate arrows as a big part of my website design (Look at That), but seeing as anyways have done it already, it would seem a bit gimmicky and samey If I did; will have to find other means of drawing the readers eye.
Eye on Design
Consstent and effective branding of website. Eye on Design has a clear and unique aesthetic that accentuates different functions of the website in a way that doesn't let the UI design (i.e. branding design of the website) overwhelm the content that is being presented on it. This in turn creates a UX that feels unique and easy to use/understand.
Loading Page
Even the loading page has same branding
Clear navigation page that drops down from the menu logo that is simply understated yet easy to find.
The same colour palette and simple structure/design used throughout the website
No comments:
Post a Comment