Text arranged in short snippets, as to compliment the saccades that people follow when they read. the text is spread around the page so that the reader eye-line jumps between the intermingled short snippets of text, in turn making them fixate on the next snippet to pop up on the screen.
While the spreading of the text makes the readers eye-line jump between the type (fixate), the type doesn't follow a natural 'reverse N' format; making it harder for the reader to follow/understand the text. This unorthodox arrangement was used as a subtle reference to the cracking/dismantling of this 'model proletarian city' - along with the segmented imagery changing place/composition.
Type deletes after next sentence is placed; this makes the type harder to read as it's not on display as long; makes the composition feel less cluttered though. Do we want the composition to be less or more cluttered?
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