Sunday 19 April 2020

Crit PDF - Promotion and Presentation, does influence fall into just three categories; Location and Design principles?

Include:
• Images of your development
• Bullet points that briefly explain: your ideas and reasons; thoughts about what you will do next.
• Questions - what you want feedback on, specific questions you have.


Poster - 'Reactionary poster' 

  • Q - how people are influenced by leading questions/imagery?
  • How can my poster influence other posters around it? 
  • The imagery of cigarettes isn't the focus this poster
  • A poster that through its vague imagery and it's connotations, aims to get the reader to build their own interpretation of what the poster is 'promoting' 

  • In context - how repetition persuades/influences people (repeated/layered images of 'branded' cigarettes).


  • Notes - Most were drawn to the theme of branding, which is understandable as that is the focal point of the image (Nike tick)

Dead-End 

Based on a lack of inspiration/running into dead-end while trying to create work during the COVID-19 lockdown and its limitations







Zoom Crit 

  • VR gallery - virtual space to promote work
  • website to upload work (ID, ItsNiceThat) 
  • is advertising persuasive or manipulative (how can you use those techniques to promote other peoples work) 
  • Mcdonalds advert different advertising in different countries - very different approach (Phuket)  - could reverse the purpose of promotion 

3d Models 

Looking into presenting 3d modeling as a substitute for VR, as my laptop can't open these. Presenting all the models found, in a sort of gallery/landscape could be an appropriate media to use. This would allow the user to guide themselves through the 'landscape' to view artists' work. 





Q - Promotion and Presentation, does influence fall into just three categories; Location Design principles and distribution? 

I still want this question/issue I'm trying to solve, to revolve around the promotion of artists' work. But given the abundance of online resources (websites, Instagram) we can use to view artists' work - want the question to focus more on the 'why' and 'how' techniques influence an audience. 
  • Location (cultural) - audience 
  • Design principles (content) - What media/platform 
  • Distribution (impactful timing) - when and how much
While I acknowledge there'.s a plethora of factors that impact how we are influenced, I want to question whether the design communities influence and its means of promotion can be boiled down to these three simple criteria. 


Distribution 
  • poster series 
  • 'guerilla approach 
  • placards, banners or set of badges 
Location 

  • trends within local communities 
  • Embracing/accepting culture

Design Principles

  • Balance. Balance lends stability and structure to an overall design
  • Proximity
  • Alignment
  • Visual Hierarchy
  • Repetition
  • Contrast
  • Colour
  • Negative Space

Idea 1 - Poster (mass distribution) 











Typeface (paper) 



3D Model (online presence)



Questionsssss 

  1. With the focus of the project being on promoting i.e. art, or small business; and the focus on design principles and 'how' and 'why' they influence an audience. should my designs work around current issues (i.e. COVID-19) or should I keep it as indifferent as possible? 
  2. regarding the distribution and aspect of the question - I won't be able to print these posters but want to keep the poster format. should I make a website that solely promotes business posters? (any other suggestions)  
  3. regarding the location aspect to the question - before lockdown, city/town(s) centers would have been the location to gain the most coverage, but now with everyone locked in at home -  apps like Instagram are where the most impact can be made. how could I adapt the quite literal (arrows) poster to an online format? 



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