Poster in a day - how are people influenced (leading questions)

About

Medium is the message - how cans text an image influence

SUBLIMINAL MESSAGES
HOW DOES REPETITION PERSUADE PERSUADE PEOPLE
SPEED AT WHIHC WE SEE IMAGERY
HYNOTISIE
THE NEED TO CHANGE/UPDATE TO KEEP INTERESTED - PEOPLE NOTICE THE DIFFERENCES WITHIN MEDIA (RELATIONSHIP

Poster restrictions:

• 2 colors on white paper
• type or image-based response...or one of each

Considerations:

• how do you communicate using either words or image 
• what words/images relate to your topic? how do you manipulate them? 
• what is your message?
• collage, image manipulation 
• image handling - test handling 
• deconstruction 
• an interesting approach to type - not just writing out a message (unless appropriate) 

How can I present the same question in 2 different ways? - could the process of people working through to the answer be presented (as a diagram)

HOW ARE IMAGES USED TO PERSUADE

Poster - 'Reactionary poster' 

The actual imagery isn't the focus with this poster; instead, the aim is for the viewer to build their own interpretation of what the poster is trying to promote/present. This concept links to themes of persuasion and subliminal messaging. I wanted to with this poster in particular, how repetition persuades/influences people (repeated/layered images of 'branded' cigarettes).

Experimenting with space and layout (through the poster) to influence an audience is a concept I want to develop further. The final poster could almost be just a 'blank space' promoting other posters around it - could influence them to do a good deed (i.e. supporting music scene through coronavirus)

I asked people to leave notes next to the poster, explaining what they thought the purpose of the poster is. Most were drawn to the theme of branding, which is understandable as that is the focal point of the image (Nike tick). I will aim to put more posters up in the studio to gain more feedback on my 'social experiments'. 

Earlier Tests 

Practical start

Devise and develop a body of practical work that both distills your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically and ethically-driven design. This output should still work within the broader creative and professional contexts of graphic design but could be based around ideas of awareness or protest. Examples of potential deliverables include (but are not limited to):

• materials relating to an issue-led campaign (this could be one affiliated to an established organization or a more ‘guerilla’ approach)
• a poster series
• a booklet/publication/manifesto
• a web/digital platform
• placards, banners or a set of badges
• a range of products or merchandise that communicate your identified core message

Critique - WHAT IS THE ISSUE QUESTION ?

• What within the placebo effect am I trying to question?
• police questioning - creates false/leading questions?
• Having someone recall memory is considered the least accurate form of questioning? 
• Who's my audience and what I'm trying to say? 
• what don't people know? 
• ethics -whether the 
• could be promoting the placebo? - 'placebo paracetamol' - some people don't want to take - placebo company? 

Find the issue - could be applied to a different theme (false information about other stuff - designer teddy bear) 

How can I best communicate the chosen issue best? - this is the purpose of design - how can i communicate the issue

Ifluence 

Watch Netflix, the mind explained - memory episode 

https://www.google.com/search?safe=active&rlz=1C5CHFA_enGB891GB891&sxsrf=ALeKk02L_yPNnfgZW58LeuwWtQ31MQ_o3A%3A1583410481684&ei=Me1gXqrBKbyRhbIP9bePwAg&q=explained+netflix+the+mind+&oq=explained+netflix+the+mind+&gs_l=psy-ab.3..0i22i30l10.85953.86976..89851...0.6..0.146.1149.0j9......0....1..gws-wiz.......0i71j0.iBsMmV-CtbE&ved=0ahUKEwjqna3ap4PoAhW8SEEAHfXbA4gQ4dUDCAs&uact=5

INFLUENCE (POSSIBLE ISSUE

Cash Crash Experiment 

https://www.youtube.com/watch?v=0OndlatZIMg

Here a group of people who witnessed a car crash, were asked individualy what speed they thought the car was going at when it hit the toehr car. 

There was a huge disparity in the speed people thought it was going at; some said it was goign at 50mph while others said 15mph. This was down to how they were asked the question; typically, those who were asked, how fast did the car 'smashed' into the other car, said that the car was going a lot faster, while the others who were asked how fast did the other car 'bump' into the other mentioned the car going a lot slower. 

Experts say, every time you recieve information from a trustworthy source your brain reworks those memmories based on those details. Especially in extreme circustances i.e. car crash; you are much more likely to be influenced. 

Issue theme - Placebo Effect/Medical Practices

Documenting the false placebo effect -across a number of aspect of our lives, i.e:

• medical 
• mandella effect - false memories 
• deja vu 
• fake survey 

Could mislead participants of the survey with useless/false survey questions - play up to pretentiousness of art

https://www.google.com/search?rlz=1C5CHFA_enGB891&sxsrf=ALeKk00Ci6gQlucYCCSUXb6mn3q5oo9h-g%3A1583229655656&ei=1ypeXsjQJ8qcgQaio63QDw&q=placebo+effect+controversy&oq=placebo+effect+contr&gs_l=psy-ab.3.1.0l2j0i22i30l5.3824.5679..8055...0.2..0.83.429.6......0....1..gws-wiz.......0i71j0i67i70i249j0i67j0i20i263.jLq8MaZeK2M

A phenomenon opposite to the placebo effect has also been observed. When an inactive substance or treatment is administered to a recipient who has an expectation of it having a negative impact, this intervention is known as a nocebo. A nocebo effect occurs when the recipient of an inert substance reports a negative effect or a worsening of symptoms, with the outcome resulting not from the substance itself, but from negative expectations about the treatment.

Placebo Effect Research/Links:

https://www.health.harvard.edu/mental-health/the-power-of-the-placebo-effect


https://science.howstuffworks.com/life/inside-the-mind/human-brain/collective-hysteria1.htm - Nocobe effect (opposite of the placebo effect)
Think of the nocebo effect as the opposite of the placebo effect. Instead of good thoughts or associations producing a positive outcome, bad thoughts and associations produce bad results. For example, in the early 1990s, a study showed that women who believed they were prone to heart disease were four times more likely to die than women who didn’t believe they were susceptible, even though both groups of women had similar risk factors

In a now-famous experiment from 1886, a woman who claimed to suffer allergies from roses was shown an artificial rose. Upon seeing the rose, she developed congestion, shortness of breath and other symptoms of an allergic reaction. When the woman was told the rose was fake, the symptoms went away, and days later, she no longer experienced an allergic reaction among real rose

https://health.howstuffworks.com/mental-health/human-nature/health-myths/medical-quackery10.htm

Ear stapling calls specifically upon auricular acupuncture, or acupuncture that focuses entirely on the ear as a microcosm of the entire human body, for its supposed efficacy. Believers in-ear stapling claim that by continuously stimulating the Zero Point location, which is said by some to include the Stomach point presented above, they can curb appetite, reduce stress and increase metabolism, among other benefits.

https://bigthink.com/21st-century-spirituality/the-power-of-the-placebo-effect
Former doctor and Air Force flight surgeon Harriet Hall believes the term ‘placebo effect’ is unfortunate. As she notes, the term comes from Latin meaning, ‘I please,’ which she posits opposing ‘I benefit.’

Environment matters. A 1984 study on the effects of hospital window views found that patients staring out into nature had shorter postoperative stays, complained less, and took fewer and more moderate doses of drugs than patients whose windows faced a brick wall. - Dyson Centre for Neonatal Care in England

If we’re going in for a treatment with the idea that we’re going to be fixed, chances are our attitude will help the healing process along. This is a truer estimation of the placebo effect than something ‘fake’ tricking us. Showing just how much perception matters, Hall notes the following:

• Placebo surgery works better than placebo injections
• Placebo injections work better than placebo pills
• Sham acupuncture treatment works better than a placebo pill
• Capsules work better than tablets
• Big pills work better than small
• The more doses a day, the better
• The more expensive, the better
• The color of the pill makes a difference
• Telling the patient, “This will relieve your pain” works better than saying “This might help.”

Themes for Research

Whats 'Issues' do I want to tackle:

• My transfer from engineering to graphic design - how has my perspective and skill set change?
• The walk to uni 
• Corona Virus 
• The 'Placebo effect'